Click to register and use the coupon code “socialfriends” to save $120.00
The Enterprise Social Media Boot Camp is in a week’s time. This is more than your typical social media training event. It’s focused on communications professionals and executives from industry, government and the non-profit sector that want to build a real social media process and system for their organization or community. I wanted to share a bit about the event with you. Also as a reader of this blog we would also like to extend a special coupon and discount code for you for the event.
The bottom line is we charge $15,000 to $20,000 per boot camp to our clients and we are going to give you the same individual access to this content for $449.00 ($329.00 if you use the coupon code “socialfriends”) and includes breakfast, lunch and a cocktail reception at V-Lounge in Yaletown.
The Enterprise Social Media Boot Camp will be facilitated by me (Shane Gibson). In the past six months alone my team and I have conducted social media boot camps for over 200 automotive dealers throughout Canada not to mention seminars throughout Canada, USA, India and Malaysia. This Enterprise Social Media Boot Camp in Vancouver is the first time we have opened up our methodologies to the public. These are best practices we have used to help brands like Ford, Paladin Security, Wizard World Comic Cons, and DTM Systems succeed in social media marketing and social communications.
You can register here or keep reading for in-depth outline.
Enterprise Social Media Boot Camp Program Outline:
The Enterprise Social Media Boot Camp is based upon proven best practices, strategies and insights. Upon completion you will have a roadmap including templates, key steps and campaign outlines to help you become a digital leader in
your chosen markets.
In this intense one-day boot camp you will learn the 4 Pillars of Digital Leadership. These pillars once understood and implemented will help you outsmart the competition in sales, service and marketing in the online space. The four pillars are:
1) Having Social Media Literacy and Knowledge: Key insights, business intelligence and trends that will give you the edge.
2) Having an Integrated Social Business Strategy: The most profitable marketing and sales initiatives combine social media, mobile marketing and traditional media and selling. We show you how to do this.
3) Building the Ultimate Social Media Management Process and System: Key tools, systems and processes to turn social media communications into a true revenue generator and business tool.
4) Infusing Social DNA Into Your Organization: To win in social and digital you must scale. A social media department is not the answer. You need to build a social DNA into every department – sales, customer service, marketing and with the senior execs in your organization. We will walk you through this process step-by-step.
9:30 am to 10:00 am – Registration and Coffee and Continental Breakfast
10:00 am to 12:00 pm – Modules 1 & 2
12:00 pm to 12:45 pm – Lunch (Catered by Earls Restaurants)
12:45 pm to 5:00 pm – Modules 3 & 4
5:00 pm to 6:45 pm – Cocktail social networking reception and light snacks
Following is an outline including learning outcomes:
Social Media Literacy and Knowledge:
- A walk-through of the current map of the social media landscape for C-level executives and marketers, you can’t build a plan without a map. Includes stats and studies that absolutely prove the value and ROI for social businesses.
- The 8 biggest social medial platforms, and 5 emerging leaders you can’t ignore. Mastering Twitter, LinkedIn, Blogging, Pinterest and more.
- Understanding todays mobile decision maker.
How to Build an Integrated Social Business Strategy includes:
- 3 key templates:
1. 18 point social media marketing plan
2. Social media template for marketing events and campaigns
3. Social Media Calendar
- How to track measure social media activity and return on investment
- Real life campaigns and case studies in social media communications and marketing
- Social Selling and Social Media for Business Development
- Building and Executing your crisis communication strategy
Key Components to a Social Media Management Process and System:
- Social Media monitoring for business intelligence
- Tips and Strategies on managing a social staff
- How to hire the right social media manager and social support staff
Embedding a Social DNA in your organization:
- Why you need a Social Media Policy Now (Templates and Principles)
- How to create buy-in at all levels of your organization for your social business strategy
- Why you need a social business education program and strategy and how to implement that
